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Celebrating 20 Years of Excellence at BEST GROUP: Introducing BESNVO and Our Mascot “Dingzai”!
2025-02-17
This year unfolds as an extraordinary chapter in the story of BEST GROUP as we jubilantly mark a significant milestone – two decades of unwavering dedication,ceaseless innovation, and remarkable growth.The past 20 years have been a rollercoaster ride filled with challenges that we fearlessly confronted head-on, each obstacle serving as a stepping stone that propelled us to emerge even stronger. Guided by our deeply ingrained core values and an unshakable commitment to excellence, we have carved a niche for ourselves in the market.
Today, we are excited to announce the launch of our new brand, "BESNVO", alongside the introduction of our vibrant official mascot, “Dingzai”!

BESNVO represents a bold step forward for BEST GROUP, expanding our horizons from traditional hardware materials to the industrial equipment sector. This strategic initiative aims to accelerate the globalization of Chinese brands and advance industrialization in countries along the "Belt and Road" initiative, with a special focus on Africa and the Middle East. Through BESNVO, we are poised to become a key player in fostering innovation and collaboration across borders.

At the very heart of this electrifying new journey is Dingzai, our vivacious lion mascot. Conceived with meticulous care, Dingzai is far more than a cute emblem; it encapsulates our relentless energy that powers us through every long day and night of work, our unwavering optimism that sees opportunities where others see roadblocks, and our consummate professionalism that has been the hallmark of BEST GROUP. With its vibrant and dynamic design, Dingzai leaps off every promotional material as the quintessential symbol of our far-reaching vision and ironclad determination to not just participate but dominate on the global stage. It serves as a constant source of inspiration, spurring us all to reach for the stars and strive for unprecedented heights in our industry, as we embark on the next 20 years of continued success.













